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              Tell 
                us about yourself and your background? 
              None 
                of my family members or forefathers had any relationship with 
                film industry. My grandfather was very much interested in academics. 
                He ran away from home to pursue his academic career, when his 
                father asked him to do farming. My grandfather completed graduation 
                on his own and started working for a bank. He made sure that all 
                his sons completed their graduation and worked as bank employees. 
                My grandfather made sure that all his sons completed their graduation 
                and joined as bank employees.  
              I 
                come from a middle class family, where everybody worked in decent 
                white-collar jobs. But my father was an avid movie buff. Upon 
                getting an invitation from Adurthy Subba Rao garu, he even planned 
                to work as an assistant director to Adurthi garu. But my grandfather 
                stopped him from joining films as he felt that filmdom is a field 
                of insecurity. Hence, my father, with an unfulfilled desire of 
                not making it into films, started writing stories and did literary 
                pursuits. He has a library with a collection of 7000 odd books 
                from Telugu and English languages.  
              When 
                I was five years old, my father took me to see English and Telugu 
                films on a daily basis in Vizag. With the amount of movies I used 
                to see, gradually watching movies became one of my habits like 
                reading books. At that time Maya Bazaar and Muthyala 
                Muggu were my favorite films. I had seen those films numerous 
                times. I also did a mono action of Rao Gopal Rao's dialogues from 
                Muthyala Muggu several times when I was in second and third 
                classes. That probably could be one of the reasons for driving 
                me into film industry as a technician. 
              When 
                I was studying my seventh class at Eluru, I got an idea to make 
                a film though I do not know how to go about it. I designed a banner 
                Uma Prasad Art Productions (on my father's and mother's name) 
                and wrote it on a notebook. At the bottom, I added - a film by 
                VN Aditya. My mathematics tuition master, Naga Bhushanam garu 
                who worked for St. Xavier's school, saw that page and asked me 
                what it was. I told him that I would make a film on that banner 
                when I grow up. He then told me that movie making, like movies, 
                involves various roles like producer, director, hero etc. He wanted 
                me to be specific about what I wanted to become. 
              One 
                day he took me to 'Appu Chesi Pappu Koodu' and explained 
                the list of technical departments shown in the title cards of 
                the movie, to me. I noticed that the titles of producer and director 
                were more attractive, as both these titles appeared in two languages 
                (Telugu and English) with a special background score. Even the 
                name of a big hero like NTR appeared in Telugu without any specialty 
                attached to it. Since, my father did not have enough money to 
                produce a film, I told my master that I would become a director 
              I 
                never told my parents that I was interested in films till I joined 
                my intermediate. My mother started insisting that I should prepare 
                well for EAMCET examinations. Joining 'Siddardha College of Arts 
                and Sciences' had changed my outlook towards life. I started participating 
                in extracurricular activities like quizzes, debates, stage events, 
                writing plays for radios etc. Out of 180 working days my college 
                had, I used to attend only 18 days. On all the remaining days, 
                I used to be in other colleges representing my college in intercollegiate 
                competitions. I slowly got used to the social life and started 
                mingling with the new crowds easily. But, none of my friends in 
                college knew about my aspirations of joining films till I told 
                them in my last year of college. Whenever I saw a film, I used 
                to discuss about the film like 'manamaithenaa 
.'. The fact 
                that Ram Gopal Varma, a trendsetter, also studied in the Siddartha's 
                other college (Siddartha college of Engineering), inspired me 
                to make a grand entry into Telugu films like his sensational debut. 
              After 
                finishing my degree, I applied for Pune Film Institute. I passed 
                the examination. They wanted me to get an experience letter from 
                a producer saying that I worked for at least five films. Ravi 
                Kondala Rao is an old friend of my father. I went to Madras and 
                persuaded Ravi Kondala Rao garu for eight months to help me out. 
                He told me that even if I do a course in film direction at film 
                institute for 3 years, I had to come back and join as an assistant 
                director. Instead of that I could as well try for assistant directorship 
                now itself which would help me gain much more practical knowledge. 
                Then I placed the ball in his court to help me find a position 
                as an assistant director. He then took me to Chandamama Vijaya 
                Combines where eventually I worked as an apprentice for 'Bhairava 
                Dweepam', as an assistant director for Brindavanam 
                and as an associate director for Sri Krishnarjuna Vijayam. 
                All these three films were directed by Singeetam Srinivasa Rao 
                garu. I also assisted in three Tamil movies (one each with Kamal 
                Hassan, Rajnikant and Rehman) produced by Chandamama Vijaya Combines. 
              Later 
                on I shifted to Hyderabad and joined the company of Rama Naidu 
                garu. I worked as an associate director for 'Preminchukundam 
                Raa!' I liked the working style and attitude of Jayant so 
                I continued working as an associate to him. I worked for Bavagaru 
                Bagunnara. I was given title credit for screenplay for that 
                film. I also suggested the title 'Bavagaru Bagunnara' for 
                that film. From then I started getting recognition and confidence 
                that I was capable of handling projects independently. Later, 
                I worked for 'Premante Idera'. I then decided that I should 
                start my trails as a director.  
              I 
                stopped working as an associate. For two years, I was sitting 
                idle as nobody encouraged me. Then I got an offer to direct 'Manasanta 
                Nuvve' for MS Raju garu, since he wanted to make a movie with 
                new comers. S Gopal Reddy garu and Paruchuri brothers garlu recommended 
                me very strongly for that film. MS Raju garu gave us the story 
                line. All of us sat together and developed it into a complete 
                script. I had to wait for 9 years (7 years as associate and two 
                years idle) to get an opportunity to direct a film. I faced the 
                best and worst phases of my life during that period. Finally I 
                landed up at a safe place. 
              Your 
                first film 'Manasanta Nuvve' was a straight film and 'Sreeram' 
                is a remake. How different (or difficult) is it to direct a remake 
                film? 
              It 
                would be a grave mistake to assume that the audience would like 
                the same points, which I like. We just don't know what we are 
                missing when we make remakes. 
              I 
                prefer making straight films. I hope that 'Sreeram' would 
                be my first and last remake film. Its very difficult to direct 
                a remake. The kind of vision I get by reading the manuscript on 
                the paper is totally different from the vision I get by watching 
                a film in different languages. First of all, we do not know what 
                are the factors that contributed to the success of the original 
                film. It would be grave mistake if we feel that audience like 
                the points, which are personally liked by me. We do not know what 
                we are missing when we make remakes. Personally I feel that I 
                am not fit for doing remakes. But I liked the film 'Dhill' 
                (The original Tamil film from which 'Sreeram' is being 
                made now). They projected a leaner emotion throughout the film. 
                The treatment of this film is very much similar to 'Manasanta 
                Nuvve'. Manasanta Nuvve has love story texture and 
                Sreeram would be having the action film look. I liked the 
                formula of 'Dhill' a lot. It kept the entire auditorium 
                engaged for 2 and half hours. I adopted that as it is very much 
                similar to my way of looking at a film. I asked Burugapally garu 
                (producer of Sreeram) to encourage some other new talent as director 
                for Sreeram as it is a remake. He gave me that assurance and freedom 
                to play around with the original and make as many changes as possible 
                to make it look very different from the original. I accepted this 
                film only after I got that assurance from the producer. I could 
                not say no as I had an attachment with him since the days I worked 
                as associate for 'Premante Idera'. 
              After 
                'Manasanta Nuvve', I suggested Uday Kiran that he should 
                make a film like 'Dhill' to get full-fledged hero image. 
                When I was offered to direct the remake of 'Dhill', Uday 
                insisted me on directing the film, as I was the one who suggested 
                that he should act in a film like that.  
              Don't 
                you prefer making films with stories prepared by you? 
              I 
                narrated 8 stories to 11 producers prior to the release of Manasanta 
                Nuvve. None of them materialized and unfortunately nobody 
                is asking me for those stories now. I decided to make films with 
                stories written by me after my film with Chiranjeevi garu is released. 
               
                Fortunately, Sreeram is made to look like an authentic 
                Telugu film. No shot or emotion from the original is repeated 
                in Sreeram. We took the essence and mood of the original 
                and changed everything else including the characterizations. Now 
                when I compare the two films Dhill and Sreeram, 
                I find Sreeram to be much better film. 
              Chiranjeevi 
                has announced a film with you long back. But it has not gone to 
                the floors yet. What could be the reason? 
              When 
                I accepted Megastar's film, I told Chiranjeevi garu that I am 
                going to do 'Sreeram' and needed some time. And he happily 
                agreed. I don't think that it is being dragged. At the same time, 
                directing Chiranjeevi is not an easy task. It's been 10 years 
                since Chiranjeevi has passed the stage of fitting into a story 
                written by the storywriters these days. We have to keep his image 
                and stature in mind while preparing the story and we are doing 
                that. 
              Is 
                the story finalized for that film? 
               
                No. Not yet! It would be finalized in a couple of days.  
              When 
                would it go on floors? 
              It 
                depends on Chiranjeevi garu. It would go on floors whenever he 
                think that its appropriate time. He has his own plans. I can wait 
                for him to announce the dates, as it's a greatest opportunity 
                to work with him. Once Sreeram releases, I can start working 
                on the subject of Chiranjeevi garu's film till he gives a go ahead. 
                Till then I will not work or accept any other films.  
              There 
                is news in media that you are preparing a story for Balayya? 
              That's 
                a surprise to me. I am very close to Bala Krishna garu and I have 
                a very good rapport with him. We are good friends and we play 
                around a lot. I worked for two films with him under the tutelage 
                of Singeetam Sreenivasa Rao garu. He called me recently and narrated 
                a story line. I liked the way he narrated it. I told him that 
                I like the story line. Then he replied saying that I should direct 
                the film since I liked the storyline and that he would wait till 
                for me till I complete my current commitments.  
              You 
                have done two films with Uday Kiran now and as a follow up you 
                are doing a film each with the biggest mass heroes of Telugu cinema. 
                How do you feel about it? 
              I 
                feel happy. Moreover, I worked with them as an associate director. 
                I know their emotions and moods and I know how to move around 
                with them. I also know how to project them on the screen. I am 
                confident that I can project them the way public wants to see 
                them.  
              When 
                you watch a film in a public theater, do you see it like a director 
                or a common man? 
              When 
                I watch a film, I watch it as a common man. I see if I like the 
                emotions and moods of the film. I really don't care to concentrate 
                on how a shot was taken. This helps me to work for good screenplays. 
                If screenplay is not perfect then execution falters.  
              Why 
                haven't you have written screenplays for the films you have directed 
                so far? 
              Paruchuri 
                brothers have written screenplays for both the films. Paruchuri 
                Venkateswara Rao garu is a master of screenplay. He knows how 
                to place the scenes at the right slots. I had a very good association 
                with him for the last five years. I personally think, he is number 
                one among the existing cinema writers. For the last 25 years, 
                he has been writing scripts and consistently succeeding in catching 
                the pulse of people in the auditorium. I learnt a lot of things 
                from him like how to develop a screenplay, how to maintain the 
                mood of the film, how to convey our ideas to the audience etc. 
                To be frank, I did not get a chance to write screenplay for the 
                films directed by me. Lets hope that I would get one soon. 
              Who 
                are the persons from cinema field who inspired you the most? 
              Ravi 
                Kondala Rao garu, Singeetam Sreenivasa Rao garu, Paruchuri Venkateswara 
                Rao garu, Jayant garu and KS Sethu Madhavan garu are the people 
                who influenced me the most. Among the other directors, I like 
                K Raghavendra Rao garu, K Viswanath garu and Bapu garu the most. 
                Of all the writers, I like Mullapudi Venkata Ramana garu and Jandhyala 
                garu. I also admire Ram Gopal Varma, Vamsi and Krishna Vamsi. 
                You can see influences of all these people in my works. 
              So 
                when will you produce a film on Uma Prasad Arts Productions banner? 
              I 
                will definitely make a film on Uma Prasad Arts Productions (UPAP) 
                banner. But, Siddardha College helped me in becoming a full-fledged 
                social person. The encouragement given by the staff, management 
                and students of that college is unbelievable. I love Siddardha 
                college as much as I love our country India. Even today, I am 
                in touch with all my friends from Siddardha College. We all decided 
                to make films on 'Siddardha Creations' banner, which is named 
                after our college. That would become my regular banner. We have 
                even registered 'Siddardha Creations' banner last year. I would 
                be making films on these two banners. I groomed few of my creative 
                friends in technical fields like editing, production and music 
                so that we all can work together at a later point of time. 
              What 
                is the encouragement you got from your parents? 
              My 
                mother was never interested to see me in movie field. She is scared 
                as it's an insecure profession and we do not have any backing 
                from the field. I argued with her saying that none of us tried 
                to do different. All of us were more interesting in securing a 
                job in bank. I also told her that if I become successful in movie 
                field, I would become a source of inspiration for the next generation 
                in my family. If I fail, then I would become a lesson for them. 
                Either way, I am helping the future generation from our family. 
                I do not like routine 9 to 5 jobs. In fact, I never applied for 
                a job after my graduation.  
              My 
                mother saw 'Manasanta Nuvve' and liked it immensely. Even 
                after the success of 'Manasanta Nuvve', my mother asked 
                me to apply for Civil services as my ambition of becoming director 
                is fulfilled. But by that time, Telugu cinema got injected into 
                every cell of my blood. My father was a constant source of encouragement 
                to me right from the beginning. 
              Did 
                you ever get depressed after entering this field? 
              We 
                get depressed when we expect something and if it does not happen. 
                I am happy with what I am doing. Even today I have the same thrill 
                what I had when I went to observe the making of 'Brindavanam' 
                film. I decided to continue directing films as long as I continue 
                to express the same thrill. Once that thrill ceases to exist in 
                me, I would retire from the field voluntarily. 
              My 
                biggest ambition in life was to direct a successful film and I 
                achieved it. I am a simple man and I know my limitations. I am 
                not over ambitious. Hence, I wont have any depression in life. 
              Your 
                first film Manasanta Nuvve is an out-and-out class story. Sreeram 
                is mass film. How could you do two contrasting films? 
              'Sreeram' 
                would be liked by class and mass audiences alike. We played more 
                on the emotions on the person in whose life a strange incident 
                happens. I can't do a film with mass-build-ups. I can only deal 
                with a story. I don't mind even if my films do not have technical 
                excellence. But I want to have emotional excellence in my films. 
                I want to play with the emotions of audiences. If I want the audience 
                to laugh they should laugh. If I want them to cry, they should 
                cry. The day when I fail to do so, I would accept it as my failure. 
              What 
                I am confident about Sreeram is that everybody gets identified 
                with the characters in the film. None of the characters are routine 
                and filmy type. The audiences have become so clever that if we 
                show a scene now, they can actually predict what comes next. I 
                dealt Sreeram as a different story and never tried to desperately 
                insert similar scenes of Manasanta Nuvve in this film. 
              Are 
                you married? 
              No! 
              When 
                are you getting married? 
              I 
                will marry once Chiranjeevi garu's film is completed. My marriage 
                depends on how soon Chiranjeevi garu gives me dates (laughs) 
              There 
                were speculations in media that Teja and Poori Jagannath were 
                considered to direct a film each in the year 2000 for Chiranjeevi. 
                But were dropped since they produced bloopers in their second 
                attempts. Do you think you would stand a fair chance even if Sreeram 
                becomes a flop? 
              I 
                received a similar feedback from media and public about this, 
                though I don't believe in it. But his perception was projected 
                all over. Even if it is real, I do not have to bother about it, 
                because I am very much confident of the success of 'Sreeram'. 
                I personally feel that Teja and Poori are very talented directors. 
                They came back with a bang with their third ventures. Films by 
                big heroes go according to the planning of big heroes. Thousands 
                of producers are queuing up to produce a film with Chiranjeevi. 
                Even if Chiranjeevi gives an opportunity as a producer to a pedestrian, 
                he will make a huge profit even before the film goes on floors. 
                Chiranjeevi is in that range now. Chiranjeevi garu might have 
                felt that doing that story at that point of time might not be 
                good. But, for us it might appear like Chiranjeevi rejected them 
                because they got flops. Poori Jagan's film started just now. I 
                wont be surprised if Teja's film starts in the next year. A film 
                would run for 100 days, just because of the presence of Chiranjeevi. 
                The extra number of days Chiranjeevi's films run reflects the 
                talent of director. Hence, I don't believe in those rumors. It 
                might be just a coincidence. 
              What 
                is the right way of becoming a director? 
              We 
                must concentrate on the script we are making. The competition 
                is pretty high here. The treatment you give to the film should 
                be unpredictable to the audience. You should make sure that every 
                scene of the film is fresh and audience should not feel that they 
                have seen a similar scene before. We should make sure that the 
                selection of cast, costumes and emotions are different. Don't 
                go to the floors, if the script is not perfect. Perfect script 
                does not mean a trimly bounded script. There should be clarity 
                in mind. The entire film should be there in your mind before you 
                make the film. 
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