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                        Story 
                           
                          Sekhar (Tarun) is a successful business manager in Hyderabad 
                          who is an alumnus of IIM. He meets Amar Varma (Siva 
                          Balaji) at a party. Amar Varma is an NRI from Germany 
                          who owns Varma industries out there. While driving back 
                          to his home, Sekhar accidentally speeds his vehicle 
                          into pedestrian Amar Varma. Amar Varma dies in the accident. 
                           
                        Sekhar's 
                          friend Sunil (Sunil) manages everything and makes sure 
                          that the police could not trace Sekhar and Sunil. It's 
                          6 months since the accident happened and Sekhar could 
                          not come out of the guilty feeling. He joins Sunil and 
                          visits Germany. 
                        He 
                          gets in touch with the family of Amar Varma. He realizes 
                          that the entire family of Amar depended on him for survival. 
                          And Varma Industries is bankrupt. Priya (Shriya), love 
                          and fiancée of Amar Varma, takes over the company 
                          and tries her hard to salvage, but in vain. Sekhar decides 
                          that he should give back all the comforts and love to 
                          the family, which he has taken away from them by killing 
                          Amar Varma. 
                        The 
                          rest of the film is all about how Sekhar solves all 
                          the problems of Amar's family and eventually wins over 
                          the heart of Amar's lover Priya as well. 
                        Artists 
                          Performance 
                        Tarun: 
                          Tarun did extremely well in the character of Sekhar 
                          who repents and amends for the mistake he has done unknowingly. 
                          His performance when he cries at the corpse of Amar 
                          in the beginning of the film is the best histrionic 
                          he has done so far. Tarun played the role of playful 
                          naughty guy in his films so far. But he looks very matured 
                          in 'Ela Cheppanu'. 
                        Shriya: 
                          This film would remain as a feature in the performance 
                          cap of Shriya. She is beautiful even when she weeps. 
                          And most of the times she end up in weeping. Most of 
                          the girls find so much of pleasure in weeping and the 
                          heroine character in this film is no exception. 
                        Others: 
                          Siva Balaji is perfect in the role of tender hearted 
                          Amar Varma who sounds too good to believe. Abhiram did 
                          not suit the role. Sunil is extremely hilarious in his 
                          comedy character. Best of the comedy dialogues in this 
                          film are reserved for him. Brahmanandam seems to getting 
                          better roles when he visits abroad (Bavagaru Bagunnara, 
                          Vamsi, Manmadhudu etc). Kovai Sarala did another typical 
                          role. However, she had some serious dialogues to utter 
                          when movie approaches the climax. Child Artist Zeeba 
                          is good. Vijaya Chandar, Tanikella Bharani and Showkar 
                          Janaki are apt. 
                        Technical 
                          Departments: 
                         
                          Story: The story of the film is inspired by Hindi 
                          flick 'Tum Bin'. The basic storyline is about how a 
                          guy - who accidentally kills another guy - tries to 
                          amend his fault by becoming a member of the deceased 
                          guy's family and serve them. A few films in Telugu have 
                          come in the past with similar point (like Samarasimha 
                          Reddy and Bhalevadivi Basu where Bala Krishna try to 
                          serve the family of the man who was either directly/indirectly 
                          killed because of him). In this story, heroine gets 
                          close to three guys at three points of time shows the 
                          frivolous attitude and feeling of insecurity that is 
                          faced by most of the working women. 
                        Screenplay 
                          - direction: Ramana - who directed films like peruleni 
                          cinema and Subhavela - is an underrated director. With 
                          this film he comes out of the shadows to prove himself 
                          as an able director. His screenplay is good. He should 
                          be getting good offers after this film. 
                        Music: 
                          Music of the film is very good. All the songs are melodious 
                          and soothing. A couple of songs serve as lifeline to 
                          this film. One song is 'ee kshanam oke oka korika' that 
                          used as the love line between Shirya and Siva Balaji. 
                          'manchu taakina ee vanam' comes repeated in this film 
                          whenever Shriya is seen suffering. However, most of 
                          the songs have typical Bollywood style of tunes and 
                          instrumentation attached to it. The rerecording of the 
                          film is also impressive. Koti has done excellent job. 
                          The credit of audio success should go to Sirivennela 
                          for giving soulful lyrics. 
                         
                          Dialogues: Varma - who worked for Ram Gopal Varma's 
                          Premakatha in the past - has done pretty good job as 
                          dialogue writer. There is a good amount of comedy in 
                          the dialogues. There are sensible dialogues that gel 
                          well with the mood of the film. There a bit of Trivikram 
                          style in the dialogues. 
                         
                          Cinematography: Photography by Hari Anumolu is 
                          cool. He showcased the beauties of germany and Austria 
                          very well. 
                        Production: 
                          Sravanthi Ravi Kishore should be commended for his guts 
                          in taking up this subject. He did not go after combinations 
                          with hottest heroes and in-the-form directors. He believed 
                          in his script. Heroine falling in love with the guy 
                          who killed her boyfriend/fiancée is an anti-sentiment. 
                          But he took up that point and made a very neat film 
                          without bowing to the commercial considerations. 
                         
                          Analysis: First 
                          half of the film is good. Second half is little slow. 
                          The climax of the film is dragged by three hops, because 
                          all the characters need to be given a logical finishing. 
                          Strengths of the film are comedy, dialogues, music and 
                          photography. Weakness in the film is basic setup chosen 
                          (foreign backdrop and corporate ambiance), excess of 
                          sentiment (you can see Shriya weeping and Tarun's repentance 
                          most of the time) and lack of mass elements for the 
                          B and C center audiences. This is a movie meant for 
                          family crowds and ladies would enjoy the film thoroughly. 
                          You can watch this movie at your leisure. 
                        Tail 
                          piece: 
                          After you watched the film, if somebody happens to ask 
                          you the feedback, you always have a witty answer in 
                          store. All you have to reply back is 'Ela Cheppanu?' 
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