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17th
February 2005
When
is the film releasing?
Sravamasam would be releasing on 26th of February 2005. It
will get censored on 21st of this month. I have established
my home banner UP Cinema Lines to produce this film. I have
an experience of over 100 films as story and dialogue writer.
With that experience, I plunged into direction with this film.
What
is this ½ kg Gold scheme all about?
The audience who watch this film between 1st day and 10th
day are requested to retain the counterfoils of their tickets.
We would collect the numbers from all theaters that are playing
Sravanamasam during those 10 days. We prepare the duplicates
of those numbers and draw the lucky one by inviting a celebrity.
After declaring the counterfoil number, we would go to the
winner's house and present him/her with 1/5 kg of the gold
on 11th day after release. If that number were not claimed
by anybody, we would draw another chit and declare the winner.
We will also pay the gift tax on the same.
What
made you direct this film?
I am confident of my abilities. In the past too, I delivered
blockbusters whenever I was given a free hand. PAP (Prasad
Art Pictures) Subba Rao and D Rama Naidu gave me full freedom
in my work as writer and the films done in their combination
- Police Brothers, Preyasi Raave and Sivayya - went on to
become blockbusters. I wrote as per the demand of script and
tastes of filmmakers in the past. Sravanamasam is a film of
my taste. I can confidently say that I am better than 90%
of film directors and 80% of dialogue writers of present generation.
This film is a clean family entertainer with no obscenity.
Not a single scene of this film was reshot.
Why
did you select Marudhuri Raja when you could write dialogues?
Producing film is a huge responsibility. This is essentially
a comedy film. Marudhuri Raja is a better writer in comedy
department. I wanted to delegate writing aspect so that I
could concentrate on my new job of director.
What
is the reason behind casting new face Karthikeya?
The real name of Karthikeya is Ajay Goud. He is from a poor
family. He came to me once and pleaded me to take him as hero.
He said that he is capable of doing any scene and uttering
any dialogue. I liked his confidence and commitment. I selected
him without doing a screen test. He performed a scene with
half-a-page length dialogue in first attempt successfully
on the day one.
What
about the business of this film?
We sold out this film for all areas. But I am still having
deficit of few lakhs. I can't blame anybody as it shot over
budget due to lack of experience. I did not want to compromise
on few aspects. But I am happy!
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