Allu Arjun donated Rs. 1 lakh towards CARE Little Hearts Foundation on the eve of his latest hit film Bunny completing 50 days in 140+ centers on 25th May. Allu Arjun said that he would donate all the money he earns through celebrity endorsements. In the past too he donated 1 lakh earned through participating Brain Of Andhra (MAA TV program) to Little Hearts foundation. This time, he donated the money he earned through opening World Space (satellite radio) showroom. The CARE hospital management expressed gratitude for Allu Arjun's orientation of charity.