Audio of Nitin's latest offing 'Sye' was released in a fashionable style in a non-routine function. The function was organizes at the lawns of Taj Banjara hotel. A fun game of identifying hero and heroine among the masked similar-looking youngsters was played. Bhargav (son of music director MM Keeravani) spotted Nitin among the masked youngsters. Nitin spotted Genelia among the masked girls. The first audiocassette was released by Nitin and given to Bhargav. The second audiocassette was released by Genelia and given to Nitin.

MM Keeravani provided music for Sye. Giri produces this film in Bharati Enterprises banner. Vijayendra Prasad provides story. Nitin and Genelia are playing main leads in this college youth musical. Rajamouli provides screenplay and direction.

Sameer and Raghava anchored this event. The trailers and song clips of this film were shown on LCD screen. The guests who graced this function include Raima Sen (heroine in Nitin-Teja's film), K Raghavendra Rao, B Gopal, Gangaraju Gunnam, Chanti Addala, KL Narayana, S Gopal Reddy, Seenu Vytla, Changala Venkat Rao, Maganti Babu, Ambika Krishna, Vijayendra Prasad etc. Supreme music bought the audio rights of this album.