Allu Arjun’s latest film in the direction of Gunasekhar was launched at Guna Sekhar’s office on the morning of 15 December. DVV Danayya produces it on Universal Media banner.

Ram Charan Teja sounded the clapboard, VV Vinayak switched on the camera and SS Rajamouli directed the first shot. Chatrapati Prasad handed over the script.

Gunasekhar said, “This film is entirely different from what Allu Arjun has done in the past. This film will have high technical values and the hero’s role could only be done by Allu Arjun. Script work of the film was going on for the past six months. Mani Sharma has been on music work for the past three months. RD Rajasehar (Ghajini and Gharshana) is so impressed with the story that he committed only this project and he would complete the work of this film before committing any other project. Ashok who worked for Okkadu film will do art work. This film will have 50 ‘real’ families (Casting call) backdrop. We are looking for a new heroine in this film.”

Producer Danayya said, “It has always been my ambition to make a huge film with a big director like Gunasekhar. I am happy that Allu Arjun is acting in our banner after the big hit of Desa Muduru. I would like to thank Gunasekhar, Allu Arjun and Allu Arvind on this eve. This film will be shot between 15th and 30th of January, February and March. Then the movie would be shot non-stop from April till the shoot is complete.”

Srikar Prasad edits the film. Peter Hynes choreographs action sequences. Veturi pens lyrics.

click here for casting call for 50 real families (last date of 30 December) in this film