Rajamouli’s next project with Sunil as hero was launched at a function organized in Rama Naidu studios on the morning of 5 June. Shobu Yarlagadda and Prasad Devineni are jointly producing this movie in Arka Media Works banner.

Tammareddy Bharadwaja sounded the clapboard, Suresh Babu switched on the camera and K Raghavendra Rao directed the first shot. NTR, Charan, Prabhas and Ravi Teja oversaw the first shot direction.

Maryada Ramanna - a comedy thriller on Rayalaseema hospitality: SS Rajamouli
SS Rajamouli said, “I was supposed to direct a film for this banner long time back. I took an advance of 2 lacs and 116 rupees. I directed many films later and now I got an opportunity to work for this banner. I am changing my route and directing this movie. It doesn’t mean that it’s an art movie. I am also incapable of doing love stories. This movie is going to be a comedy thriller. My friend Vara Mullapudi narrated me this story line and I liked it. I felt that Sunil would be an apt choice. This film has the backdrop of Rayalaseema. It has nothing to do with factionism. Rayalaseema is known for it’s hospitality. The hospitality of Rayalaseema is the main theme of this movie. We are contemplating on titling this movie as Maryada Ramanna. Though Sunil’s role in this movie is serious, there will be generation of ample comedy from his seriousness.”

Sunil said, “Nobody narrated me an exciting story for me after Andala Ramudu film. That is why I stayed away from doing hero roles. I am doing a serious role in this movie which provides lots of humor. I feel happy to work in Rajamouli’s direction.”

Shobu Yarlagadda said, “We produced many TV serials in the past. This is our first film production venture. We shoot for a few days in this month. We will have extensive shoot in July and August. There will be five songs scored by MM Keeravani in this movie. Nagineedu (Prasad Labs) is doing a vital role in this movie. Saloni is doing female lead. Brahmanandam is also doing a good role.”

Chota K Naidu handles cinematography, SS Kanchi provides story, Ravinder does art direction, Rama Rajamouli styles the movie and Kotagiri Venkateswara Rao is the editor.