14 March 2014
Hyderabad

Chennai 14th March, 2014: The first ever pure wedding silk saree store ”Kancheepuram VARAMAHALAKSHMI Silks” saw a grand launch today at Chennai, Ganesh Towers, Luz Church Road, Mylapore, (Opposite to Alwarpet Anjaneyar Temple) with the presence of honorable State Governor, "His excellency Dr. Konijeti Rosaiah".the store is named after the Goddess “Varamahalakshmi - the boon granting goddess & the embodiment of Ashtalakshmi”.

As the name suggests, Varamahalakshmi is a temple of sarees for the woman, who wishes to add a never before aura to herself. Varamahalakshmi is the new abode for women, bringing to them exclusively created designer sarees with a traditional touch. Antiquity is the symbol of “Varamahalakshmi” – spread across 2400 sq.ft with unique variety of sarees at the lowest prices ever. The product range starts from Rs 799 to Rs 2 lac. It is proved that Varamahalakshmi offers the lowest price range. Also, every saree reaches the customer straight from the weaver eliminating middle men.

Speaking on the occasion Mr.Prasd Chalavadi,Director,Kancheepuram Varamahalakshmi silks said, “It’s a great pleasure and honour for us that His Excellency the Governor of Tamil Nadu Dr. Konijeti Rosaiah is launching the exclusive silk showroom. The name itself states that it’s a divine place and the products of which are so meticulously and pristinely designed, that will meet the standards of today’s woman. Be it be Kancheepuram, Uppadass, Handlooms, Dharmavaram, you can surely find a glimpse of heaven, a touch of godly feel in every piece”.

He added the following;
The USP of the brand is their unbeatable price on a wide range of pure silk handloom sarees. It is the only store where each saree is blessed by performing Puja by the priest, making the wearer feel special. They have their own weaving units and a team of specialized weavers who take special care and effort to weave each saree, producing designs and patterns that are rare to find elsewhere. Thus, making it an exclusive store for wedding sarees for the bride and family and gifting sarees to the special ones.

Kancheepuram Varamahalakshmi Silks is the first kancheepuram store to open in Mylapore to make it easily available for every individual who wants to make small or bulk purchases, rather than traveling all the way to kancheepuram. They sell their products at both wholesale and retail stores.Thus marking Varmahalakshmi Silks as, "The Pride and Price of Kancheepuram" Not only that, even small size business establishments purchase at their store, so that everybody gets the benefit of wholesale prices at kancheepuram Varamahalakshmi Silks, now at Chennai!.

Kancheepuram Varamahalakshmi Silks
Located at:
Kancheepuram, Tamilnadu
Jayanagar,Bangalore
Vijaywada,Andhra Pradesh
Saroor Nagar, Andhra Pradesh

About Kancheepuram Varamahalakshmi Silks
Kancheepuram Varamahalakshmi Silks was founded in the year 2013 at Gandhi Road, Kancheepuram. The idea behind the brand is to bring the weaver and customer together eliminating middle men and mediators. This is made possible by having own weaving units . The initiative was taken to carry out retail selling at whole sale price. In an attempt to promote this idea and to reach customers in all parts of South India, the store soon spread its wings at Bengaluru, Vijayawada & Hyderabad in the last one year and now in Chennai. Thus, the legacy continues.