It's time to analyze how Nuvve Kavali, the stupendous film of year 2000, picked up and set the box office ablaze. Here is the week by week info (from our cycle stand trade story archives).......

First week:
Tarun, the son of actress of yesteryears Roja Ramani, made his debut with Usha Kiron movie 'Nuvve Kavali'. Though this film got a decent talk, the collections were mediocre as it's an Usha Kiron's film. This film collection is expected to grow once the good talk spreads.

Second week:
Nuvve Kavali entered the second week with great aplomb. According to the distributors, this film opened with average opening for the first four days and picked up from fifth day onwards. In Guntur area, this film opened with 85% collections and reached 100% by seventh day. It has got all the ingradients of becoming another 'Chitram'.

Third week:
But the real winner among the latest films is going to be Nuvve Kavali by Usha Kiron movies that has Tarun as hero. The most potential weapon and the best advertising media - word of mouth - is playing the crucial role in the success of Nuvve Kavali. This point is evident from the fact that the second week collections are marginally increased compared to the first week collection (which are good by any standards).

Fourth week:
But the surprise winner is none but Nuvve Kavali, Tarun's debut film as hero. Nuvve Kavali was released with 23 prints. In the second week, Usha Kiron has produced another 4 prints to make the count to 27. In third week, the count went to 35 prints. This film is released in Hyderabad in 3 theaters in the first week and theater count went to 8 theaters to the 4th week. In Guntur, this film was released in Pallavi. And by the time it reached 4th week, Nuvve Kavali is exhibited in a second theater Harihara Mahal. It collected a share of 5.96 lacs in 3 weeks. Industry is aghast with the magnitude of success of this film and expecting it to become a better grosser compared to Chitram. Dasari, an archrival of Ramoji Rao, expressed an open admiration for the success of the film Nuvve Kavali. The buzz among is Industry is rife with euphoria that this film may become a super hit. To substantiate this claim, the collections of third week are more than the collections of second week in all centers.

Fifth week:
Nuvve Kavali, just like any other Usha Kiron film, is racing to become a super hit of the year. No hype. No frenzied announcements by the producers. It is just showing the way by the real collections. If you observe the collections, it's constantly attracting more collections in the same theaters in Hyderabad and Vizag. It is maintaining it's houseful streak in Vijayawada. In Hyderabad the theater count went to 9 in its 5h week.

Sixth week:
Meantime, Nuvve Kavali is making terrific business at the box office. The collections of this film are on steady rise. They have increased compared to last week. In all the areas the theaters are almost running packed houses with the collections being 95% to 100% of the maximum capacity.

Seventh week:
Nuvve Kavali is continuing its collection spree even in its 7th week. In Krishna Dist, it collected a share of 23 lacs for 50 days among the 4 theaters. Incidentally this film is going to run for 100 days in Santhi Theater. Santhi Theater witnessed a 100 days film 8 and ½ years back. According to the experts, this film will run for 100 days with all shows full by collecting a share of 40 lacs in the city. In other centers too this film is managing more than 95% theater filling.

100th Day:
This film does not have a big hero in this film. Even then, Nuvve Kavali created a tension at RTC crossroads on 100th day of the film. After the houseful board was put up Odeon 70mm, the audiences did not budge to the request of the management to try for the next show. In stead, they forced the management to abandon the show of 'Maa Annayya' and 'Vijayaramaraju' in Odeon Deluxe and Mini Odeon to show Nuvve Kavali with a lag of 15 minutes from theater to theatre simultaneously. For the first time in the history of Odean complex, this rare film caused the tremors with an exceptional performance.

According to Sudhakar, the General Manager of Mayuri distributors, this film will eventually become the biggest hit of the year 2000. This film is maintaining 80% theater filling even after completing 100 days in most of the theatres. This film has a close resemblance to the uncanny success of Rajasri's 'HAHK'. Like HAHK, this film too released in a just 23 centers and then gradually the prints count was increased to 100 from 23. This film completed 100 days in all the 23 centers in was released and is also going to run for 34 centers in the late run. This film was released in 3 theaters in Hyderabad and the theater count went to 13 on it's 100th day, though other mega films like Mrigaraju and Narasimha Naidu were running packed houses in near by theaters.