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Lingos
introduced by the Telugu Film Industry to the Telugu people
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Vanaparthy Ranganath *
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Movies are
one of the favorite topics that people love to talk about all over
the world. You have any family occasion at home, a get together
with your friends, a chat with your neighbour , browsing your favorite
idlebrain.com or any other occasion, movies find their way surreptitiously
into your discussion. You greet your friends with common filmi lingo's
like "Namaste Anna", pull each others leg saying "Aa
nakkale voddi babai" and even threaten somebody saying "Rangu
paduddi". But have we ever realized that we are using the
phrases that have never been seen in the lexicon, Why?? 'coz they
were introduced to the Telugu people by the Telugu film industry.
The basic purpose of introducing lingos into the film is to provoke
laughter from the audience and this trend started right from the
days when Telugu movies started hitting the theatres. Audience in
the theatre allow a smile to pass through their face when the actor
on the screen says something like "Ade mana thakshana kartavyam".
We can categorize these lingos broadly into four groups which are
mythological, folklore, class and mass.
Let us start with mythological phrases. Mythological phrases usually
find their movies in which actors like CSR Anjaneyulu ( He
Raajan ), SV Ranga Rao ( Saahasam Seyara Dimbaka),
R.Nageshwara Rao ( Thakshana kartavyam) etc act. One
thing to notice is, in those days these phrases were usually used
by character artistes and not by heroes or heroines. The popularity
of these phrases can be judged by the fact that even to this date
some people use them very frequently in their conversations. The
second category though not very popular still exists, some of the
lingos introduced were by soothsayer characters ( or koya dora)
like kurro kurru or Amba Paluku Jagadamba Paluku.
The next group is the phrases that are liked by the "class" section
of the audience. This phrases are normally written in Telugu but
sometimes words from other languages are also mixed to get the needed
effect. Some phrases that fall into this category are "expect
chesa", " em decide chesinavu " "Help
ante Jagan…..jaganante help" . Some phrases like "Anthoddu….idhi
chaalu", etc. fall into this "class" category. In these
days usually these phrases are delivered by the hero to the audience.
The last of the category are the phrases that are liked by the "mass"
section of the audience. By all fair means, these are the phrases
that are the most popular and get into the common lingos as soon
as the movie gets released. Popular heroes like Chiru, Nag etc usually
use these phrases in their movies to attract the "mass" likers.
Some of the popular phrases are " Face turning icchuko",
"box baddalai poddi", "summu surraipoddi",
"enti aa wiring", etc etc can be heard whenever we
travel in a bus, chat in a canteen etc.
Whatever may be the category and who ever may be the artiste who
delivers them on the screen, these common lingos will stay as long
as Telugu movies are loved by the audience. |
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End
of Analysis
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| * Ranganath
Vanaparthy, Author of this article, works for the prestigious Oracle
Corp, Silicon Valley. You can reach him at rvanapar@us.oracle.com |
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