Hyderabad
February 23, 2011
Shiva is one more NRI who is venturing into Telugu film production with Kudirithe Kappu Coffee (Shivas production banner). He shares his experience of making this film with the visitors of idlebrain.com -
I have done my B.TECH from JNTU College of Engineering, Anatapur and MBA from AIT in Auckland, New Zealand. I am a software engineer by profession in USA. Then I moved on to different ventures.
Fundamentally i believe to take up any opportunity you need conviction and passion along with the resources. Resources, in terms of finance and human power, not alone deliver goods or success. I see movie industry is also another business opportunity like software, real estate, etc. where you need to spend brain and creativity. To venture into this field got easy because i have got contacts in this field like Mahi , Sai Kiran Adivi, and few others...
I don't know Ramana Salva, I got to know him through Mahi and Sai. What ever you do, do honestly and sincerely. With this motto we took up this line narrated by Ramana Salva. I didn't like the initial conflict points that was narrated to me in the first draft. But after couple months Ramana came back again and narrated the story with different conflict points. I liked it and this is what you see on screen today.
My first condition was not to go to shoot till we have bound script. So we spent for about 6 months on the script and location scouting. I am sure you will appreciate our efforts in finding the virgin locations when you see them on the screen. Thanks to Santosh Rai. My second condition was not good music but great music with fresh flavor. So Ramana has worked to get it right. Thanks to Sai Yogesh.
As per my involvement as producer, other than money, i was involved with getting good script, suggesting and providing good technicians, locations and music. Don't get me wrong with the word involvement. I can only suggest and opiniate about the directors choice. At the end it is director's call and he is responsible for whatever you see on the screen today. If i look back and i am sure we could have done better in all aspects. But i guess that is what you call experience!
Mahi, Vimal and Vijay , who are the production team, really worked hard and did the ground work in mounting the cast, crew and production. Great thanks to Mahi and team.
We always encourage the team how can we make each fame fresh and different. few examples are Srikaram song was shot with high speed camera with 500 fps, going to Rajasthan sand dooms to provide contrast to lush green looks throughout the movie.
In any project you try to deliver the product by binding the link between resources, time and quality. But I can surely say that this creative / glamor business path is definitely different from other paths. Here more than above three the success of delivering good product depends on untangle materials like creativity, emotions, attitude, people skills, honesty and handwork. These parameters will play bigger role in delivering good product here than in any other business.
We want KKC to be an honest and sincere romantic drama and keeping this in mind we made KKC. I am eagerly waiting to see the outcome of the movie.
We have plans to make movies continuously on my own phase as i have to commute between two different geographical locations and manage my time between different ventures. Already working on two different lines and we will announce very soon about our next venture.
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